What's working, a few ideas for next time, and what you earned.
B
Brad
Top performer this week.
Crushing it
3 sales from $27 spend. Roughly $13 back for every $1 in. Best of the group.
Your payout
$46.55
What's working
The "first time using it" hook. Unboxing feel stops the scroll.
You're the only one talking. Your voice makes it feel real.
Honest tone. "First try" language doesn't feel like a sales pitch.
An idea for next time
"This vs my old tool / old system". Show the way you used to sand internals, then the Morph sander and how it's better.
A
AXON
Solid performer with room to scale.
Solid
4 sales. Most purchases of the group. Profitable and room to scale.
Your payout
$54.16
What's working
Visual hook at the start. The walk-up and pole-pop stops the scroll.
The POV switch. Cutting to point-of-view keeps the video moving.
Clean square set demo. Wall-to-ceiling corner shown clearly.
A few ideas for next time
Close-to-camera hooks work for you. The pole popping out near the lens stopped the scroll. Worth trying other close-to-camera openers, then backing away to start the demo.
Longer finish shot. Linger on the sharp apex for a couple extra seconds at the end.
Br
Brendon
People are clicking but not committing.
Room to grow
1 sale from $46 spend. Good news: you've got the cheapest add-to-carts of the three. The drop-off is happening between cart and checkout. Why? The other creators' ads had strong hooks and bright lighting, which made the sander feel premium enough to justify the price. Adding those to your ad should help close the gap.
Your payout
$15.80
What's working
Cheapest taps of the three. The square set angle pulls people in.
Cheapest add-to-carts of the three. People are committing enough to add it to cart. Hardest signal to get.
A few ideas for next time
A hook in the first 2 seconds. Something to stop the scroll. Could be a close-up of the sander in hand, or a quick before/after flash.
Brighter lighting. The dark footage makes the tool feel low-budget, so the price doesn't feel worth it at checkout. A window or daytime shoot would help a lot.
Show the sander clearly. Maybe a close-up of it in hand at some point. Helps viewers see what they're being asked to buy.